National Office of Importance

“Keeping the public informed since the 20th Century”

Wednesday, 15 July 2015

Flying Ant Day, then (1953) and then (1978)

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How the times they are a-have-changed. Once the friendly flying ant was as welcome an annual sight as the Padstow Mummy or Docto...
Thursday, 10 October 2013

“Ennui - the silent killer,” 1975

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A tireless programme of national jam making, competitive vegetable husbandry and choir practice had all but eradicated the perilous sicknes...
2 comments:
Friday, 14 June 2013

“There’s a new town in town,” 1969

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The building of the New Towns in Britain was the biggest construction project in mainland Europe since France’s national ba...
3 comments:
Friday, 8 March 2013

“If you’re playing without a licence, you could be fined,” 1976

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“Sound synthesis” was discovered one freezing summer afternoon in 1941 at the GPO Research station in Twelveford by Dilwyn ...
3 comments:
Friday, 22 February 2013

“Sit up straight,” 1946

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The period immediately following the grand finale of the Second World War found Britain exhausted and impov...
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Thursday, 7 February 2013

“Here’s a sight for sore eyes. And soon it could be yours,” 1989

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The privatisation of government assets was reaching boiling pitch by the late 1980s and, having sold off Bri...
Friday, 18 January 2013

“Ask before you vent,” 1955

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The NOI ran this hastily conceived poster in theatres and working men’s clubs in 1955. That year, polite and rude society alike ha...
2 comments:
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About the NOI

National Office of Importance
From 1915-2003, the National Office of Importance carried out its statutory public duty “to inform, insist and admonish” on behalf of the British Government. Seen by some as a necessary conduit, and derided by others (notably the formidable editor of The Times, Auberondley Handelsman, who memorably dubbed it “a zoo of nannybodies, nincomboobs, whows, bingo-morts, gundiguts, mopsies and trotterclouts given inexplicable charge of a printing press”) many of its campaigns and much of its publicity material has now become as fondly-remembered a part of the cultural landscape as coddled eggs and transistorised wainscotting.
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